News & publications
Brand Power- 03/09/2010
A recent survey of independent fashion retailers has revealed a marked trend towards brand consolidation in advance of SS11. 74% of womenswear independents and 62% of menswear independents polled in the Drapers magazine survey said they planned to ditch flagging big-name brands in favour of fewer but more original brands which could give them a unique identity in an overcrowded market.
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